Creative studio
Vienna, AT
Spring 2025
Mon-Fri 9am-5pm
Jolie Pop-up
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Services
Pop-up
Print
Packaging
Brand Campaign
Creative visual direction
Industry
Luxury goods
We designed “The Underwood” as a spatial journey in two parts: A softly lit entrance captures the warm, open and inviting glow of a forest meadow. Stainless steel surfaces reflect the calm, while moss underfoot reminds us where we stand. Beyond that a darker path awaits: floor-to-ceiling green curtains draw you inward, guiding you through the undergrowth. Here, fragments of the collection appear one by one in intimate pools of light, like treasures revealed by the forest itself. The rest is shadow. A quiet pause. A breath held.
OUR IDEA
For Jolie’s Vienna pop-up, we imagined the deep forest not as a place of darkness, but of quiet revelation — where the few beams of light that break through become moments of wonder. That idea shaped everything.
EXCLUSIVE BOXES
As a natural extension of Jolie’s identity and the spirit of the Underwood collection we also designed two exclusive jewelry boxes available only at the pop-up: one for rings and one for necklaces.
