Creative studio
Vienna, AT
Spring 2025
Mon-Fri 9am-5pm
Serenità Cafè
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Services
Strategy & Storytelling
Branding & Visual Identity
Packaging
Print
E-commerce
Pop-up
Industry
Food and beverage
Serenità (a feeling of calm and ease) reflects the refreshing and comforting experience of enjoying artisanal gelato and coffee in a contemporary space. The café blends the rich flavours of Tuscany with Vienna’s specialty coffee scene, brought to life through bold lettering, sculptural design elements and playful details.
PROJECT CHALLENGE
Serenita is a mash of Tuscany’s timeless warmth and Vienna’s sharp, contemporary coffee culture. While one speaks in soft tradition and slow indulgence, the other thrives on precision and modern ritual. Our challenge was to find a shared perspective: a visual and spatial language that honors both without diluting either. The result is an identity where contrast becomes complement, and where coffee, pastries and gelato are never forced to compete.
OUR APPROACH
We used scalloped edges (a detail often found on napkins in traditional Italian caffès) as a signature element across Serenità’s identity, promotional posters, packaging and print. This design choice reflects the timeless aesthetics of classic Italian hospitality, where smallest details (like elegantly edged napkins) enhance the experience.
