Strategic creative studio
Vienna, AT

Spring 2026
Mon-Fri 10am-6pm

creative direction for menswear collection Outfit Narrative x Poszetka A Tribute to Ivy

Outfit Narrative x Poszetka

  • SERVICES
    Creative Direction
    Illustration
    Brochure Design

    INDUSTRY
    Menswear & Lifestyle

    CLIENT
    Outfit Narrative & Poszetka

“A Tribute to Ivy” - a collaborative collection by Outfit Narrative and Poszetka. Built around classic Ivy League staples, the collection draws on familiar silhouettes and introduces timeless pieces for everyday wear.

a tribute to ivy collection photography in katowice high school
a tribute to ivy menswear collection presented on rack
a tribute to ivy full menswear collection

IDENITTY

We developed a cohesive visual and narrative direction grounded in tradition, reinterpreted for today.

At the foundation is a crest, translating classic heraldic elements into a sophisticated identity. The stork motif (meaningful to both collaborators) becomes a symbol of warmth, belonging, and shared values, echoing the spirit of old house crests.

Ivy inspired contemporary crest design

APPLICATION

We extended this direction into a printed catalogue, designed as a folded piece featuring hand-drawn illustrations of the garments as worn. Inspired by vintage menswear catalogues, it offers a more personal and expressive way of presenting the collection, alongside insights into construction, fabric, and fit.

The identity is further reinforced through subtle details, such as the embroidered “in good company” slogan, set in a typographic style drawn from vintage university lettering, aligned with the Ivy aesthetic.

elegant menswear garment illustrations
A Tribute to Ivy catalogue cover with custom illustration
A Tribute to Ivy catalogue design
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mlinar+mlinar / Digital Experience (Website)