Alana Carr

SERVICES
Strategy & Storytelling
Branding & Visual Identity
Illustration
Website

INDUSTRY
Healthcare
CLIENT
Alana Carr, MD

Alana Carr is building a career at the intersection of medicine, research, and advocacy with the long-term goal of becoming a globally recognized leader in women’s health and healthcare equity. Drawing on her medical training, lived experience, and community leadership, she seeks to drive compassionate innovation and meaningful change in healthcare. Today, her focus is on empowering women, African Americans, and migrant workers through transformative research, accessible wellness education, and community-based programs that promote health equity, economic mobility, and self-expression.

PROJECT CONCEPT

Based on the foundation established in the Brand Strategy, we developed a Personal Brand Identity that reflects Alana’s tone of voice, personality and long-term goals. The identity feels clean and modern through its graphic elements, yet remains human-centred and elevated thanks to a carefully chosen colour palette and thoughtful typography. We aimed to create a brand presence that encourages a moment of pause: helping Alana appear approachable and professional while clearly communicating her deep awareness of the challenges within the healthcare system that she is actively addressing.

OUR APPROACH

We proposed a mix of clean and modern visual communication — it shows Alana’s thoughtful, informed and tuned into what people actually need. A human-centred vibe keeps her warmth and care front and center reminding people she sees the whole person, not just the illness. And by keeping it elevated, we show she’s serious about her work and ready to lead, without losing the down-to-earth feel that makes her approachable.

COMMITMENT TO COMMUNITY

Her journey as a transplant survivor, medical student, and nonprofit founder shapes a vision of healthcare that is not only advanced through research but grounded in real human connection. Alana’s work builds bridges between academic institutions and underserved communities, advocating for systems that see the whole person and not just their diagnosis. By combining medical training, lived experience, and leadership, she inspires a collective movement toward equity, compassion, and long-term solutions that empower future generations.

Alana Carr

mlinar+mlinar / Warm Minimalist Kitchen

Serenità / Coffee, Gelato, Pastries